We've just finished a site re-vamp for our parent company, One Marketing Ltd. They say 'The shoemaker's children always go barefoot' so it's been a while since the site was refreshed.
The objective was to bring a simple modern look to the site. The content is the important benefit, so the brief was to keep it clean and simple - good design should not be noticed - visitors should be busy reading the content.
Mobile was also at the front of our mind. So responsiveness was another key feature.
Finally we had to deal with a wealth of legacy content. Our decision was to go live as soon as the site worked with existing material. The next phase will be to work through the content. We will fine-tune the details and make use of new techniques and understanding that have emerged since the original creation of the site over 10 years ago.