Brand design and development

 

‘It’s all about the brand’ – we make no apologies for hammering this message home. Your brand is what your business is and what it does. 

A strong business is a strong brand – a strong brand is a strong business.

Branding and brand development are critical to digital solutions. For organizations of all sizes, a thorough understanding of their brand and where it sits is fundamental.

It’s easy to overlook its importance, especially for busy, small and medium businesses.

 Remember, even the biggest brands started small.

Getting the brand fundamentals correct at the start, smooths the path and avoids costly re-branding exercises later.

One of the most important dimensions is consistency. The brand identity applied to the website should be consistent with the whole personality. At its simplest level, the logo, typography and colour scheme should be the same across all digital and print media.

Go beyond the visual – the same brand message should flow through everything. It should have the same ‘voice’ – think of the brand as a person – it should feel like the same individual is speaking to you in every application.

Spend time getting things right – having to change approach, strategy or visual identity harms a consistent image and disrupts a reliable story.

Passionate about branding.

Branding is at the heart of our philosophy. It’s a passion and in our blood.  For over two decades, we’ve helped build and develop personalities for businesses in sectors as varied as building products, fashion, food and drink, and shiprepair.

Branding in a digital world

Digital marketing and communications have raised many new issues – technology’s made us rethink the brand communications channels.

Online communications presents new challenges. The speed of delivery means we need to be aware of the need for fast perception and recognition. Messages have just fractions of a second to make an impact – register awareness and spark interest.

Much of the brand’s communications are channelled through small screens. It’s vital that all the collateral works under these constrictions which means simplicity and clarity in the offer and communication.

Today, we’re conversing and dealing on a global stage. Cultural and language considerations are more important than ever. Ensuring your brand values are relevant to all markets is critical.

YOUR BRAND SHOULD BE AT THE START AND END OF YOUR WEB PROJECT

Whatever stage your website is at, start a brand conversation with us – we promise to be insightful and interesting, and hopefully very profitable.

 

Let’s Work Together

Contact us now and get that amazing project moving.

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