Website for a sizeable, family run, dental practice. A replacement for an existing site but more in tune with the dentists’ values.
What we did
The surgery has two things that they believe are important to their customers. Firstly the personal relationships the build with their patients which comes from being a family practice – family matters.
Secondly, results. We wanted content which focused on outcomes rather than processes.
The site puts the people up front and centre. Also, the practice were keen add life and movement to the site. So many detal sites are built on templates, it was important we created a unique, hand crafted solution. We were only too pleased to comply.
DENTAL TREATMENT WITH A LIGHT TOUCH
Ok, let’s be honest, dental treatment is not something people look forward to.
We were keen that the site had a light feel. Explaining the technical details of treatments is important to reassure patients. Our emphasis was upon keeping this ‘human’. People are always at the forefront – not technology.
It was important to build the site ‘mobile first’.
Their customers are local. People are using mobile devices to find all sorts of local services. We were clear we wanted the site to work wherever people are.